More than ever I’m aware of how powerful content marketing works. Where traditional advertising is all about being in the right place at the right time over several interactions, content marketing allows a brand to be more dynamic. With a great content strategy you have a captive audience of several marketing channels, not just messaging directed to a demographic that may or may not have the radio on when your spot plays.
Check out the infographic below from Marketo, strong content will help you develop trust with you clients and then educate them along the path of your conversion funnel to turn a visitor into a lead and a lean into a conversion. I think another take away from this infographic… content marketing levels the playing field between large and small companies. Because there are so many channels to distribute content, small companies no longer have to worrying about spending thousands of dollars a year on a print campaign, when they can simply market to their audience and cultivate a following on a social network relevant to what they are selling.
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