Recently Twitter put on a webinar call #HitYourGoals with Twitter Ads talking about the new Twitter Ad types, and how Twitter client Hubspot is rocking it with the different ad types. The 5 main Twitter ad types: #GrowFollowers – Increase brand advocates and the reach of your message #DriveTraffic – Turn Twitter actions into website clicks and.. read more →
Is Native Advertising Ruining the Internet? Or Just Journalism? On this past week’s ‘Last Week Tonight’, the hilarious and surprisingly informative John Oliver had a segment on Native Advertising and it effect on the degradation of journalistic integrity. I found this clip very, VERY interesting as he went through all the reasons legit journalism sources should avoid.. read more →
SEO Myths: Busted Matt Cutts, the head of the Google Web Spam teams takes time out for a helpful video on debunking some common SEO myths and how rankings may or may NOT be effected by paid campaigns. So after the next 4:30-ish seconds of your life, when you hear someone at a conference or.. read more →
Miami University’s IMS 418 Spring 2014 class’s first assignment, created a helpful Vine video. Since they did so well, here are 10 videos under the categories: Most Helpful Vine, Best Produced Vine and Best Comedy Vine. Winner will receive a $10 Starbucks giftcard for their efforts. Most Helpful Vine Best Produced Vine Best Comedy Vine read more →
What’s the Truth About the State of Email Marketing? In the new world of Internet marketing, social media is the bright light around the web, the shiny new toy for marketers. As social media ROI grows past the accumulation of Likes, Followers and Circles to leads and sales are the stats adding up? Social Media.. read more →
For Lowe’s Six Seconds is More Than Enough Time When it comes to home improvement for the non-professional (and by that I mean homeowners, non-contractors and the like), Lowe’s Home Improvement does a great job inside and out of the store with pushing new decorating, gardening and home improvement ideas. In a time where big.. read more →
Enhanced Campaigns how-to series, Coco from the Google AdWords Team shows you how to set bid adjustments by device. If you need to adjust bids by device, this is how to get it done with the new Enhanced Campaigns. read more →
Google Introduces a New Kind of Campaign for a New Connected World The world of paid search is is about to be turned on it’s head, Google Enhanced Campaigns are set to go live on July 22nd As a search marketer what does this mean to you, and what do you need to do to.. read more →
As technology continues to grow and become more accessible and affordable, I can’t help but wonder how brands will communicate with with consumers? Looking at the technology coming out, we are heading towards an even greater interactive experience. Look at what Samsung has done with the Galaxy S4, the phone literally knows when you are.. read more →
Kittens and Bacon Win the Internet Who doesn’t love cats and bacon? If you are looking to get some quick likes and comments, bacon or cats seem to be two of the best ways to get there. But if we are looking at what makes your social media plan more engaging it has to be.. read more →