iPads vs. Textbooks – Who ya got? On January 19th Apple made the announcement they were throwing their hat into the very lucrative textbook game with the launch of iBook 2 and iAuthor. There has been plenty written about this topic, from how Apple will make textbooks more accessible and offer a better learning experience.. read more →

More than ever I’m aware of how powerful content marketing works. Where traditional advertising is all about being in the right place at the right time over several interactions, content marketing allows a brand to be more dynamic. With a great content strategy you have a captive audience of several marketing channels, not just messaging.. read more →