Recently Twitter put on a webinar call #HitYourGoals with Twitter Ads talking about the new Twitter Ad types, and how Twitter client Hubspot is rocking it with the different ad types. The 5 main Twitter ad types: #GrowFollowers – Increase brand advocates and the reach of your message #DriveTraffic – Turn Twitter actions into website clicks and.. read more →
Miami University’s IMS 418 Spring 2014 class’s first assignment, created a helpful Vine video. Since they did so well, here are 10 videos under the categories: Most Helpful Vine, Best Produced Vine and Best Comedy Vine. Winner will receive a $10 Starbucks giftcard for their efforts. Most Helpful Vine Best Produced Vine Best Comedy Vine read more →
What’s the Truth About the State of Email Marketing? In the new world of Internet marketing, social media is the bright light around the web, the shiny new toy for marketers. As social media ROI grows past the accumulation of Likes, Followers and Circles to leads and sales are the stats adding up? Social Media.. read more →
For Lowe’s Six Seconds is More Than Enough Time When it comes to home improvement for the non-professional (and by that I mean homeowners, non-contractors and the like), Lowe’s Home Improvement does a great job inside and out of the store with pushing new decorating, gardening and home improvement ideas. In a time where big.. read more →
Kittens and Bacon Win the Internet Who doesn’t love cats and bacon? If you are looking to get some quick likes and comments, bacon or cats seem to be two of the best ways to get there. But if we are looking at what makes your social media plan more engaging it has to be.. read more →
Does Having Millions of Followers Mean You are Engaged? Today I was thinking back to this article on Mashable.com… 25 Of The Most Engaged Brands on Twitter ( http://mashable.com/2013/04/25/nestivity-engaged-brands/) and after looking at their list I got to thinking, What is Social Engagement? Is social engagement simply broadcasting your message to the Twitter-verse and letting.. read more →
In the world of digital marketing the best marketing comes from when you are able to be quick to the punch. Remember Oreo’s “Dunking in the Dark” Twitter post during the Superbowl blackout? They were able to tak a simple meme and do for the cost of a good social media team what about 20.. read more →
How Social Media is Changing Hospitality It’s funny, as word of mouth and social media marketing continues to grow in the new era of instant review and social media hotels, amusement parks, restaurants and even the airlines have to step up their game. No longer can a server, front desk clerk or any member of.. read more →
Do You Need a Twitter 12 Step Program? People like to joke about being addicted to a lot of things; chocolate, shoes, even cell phones. In this infographic we learn that the little blue bird may seem harmless enough, but are we on the verge of becoming a nation of insatiable Twitter junkies? Don’t forget.. read more →
Content Marketing is Here and Business is Booming As Tradition forms of marketing start to fade out and new channels for marketers continue to pop up Content Marketing is more important than ever. Looking at the type of influence sites like Facebook, Google+ and now Pinterest, the content companies and brand cultivate for online and.. read more →